Tuesday 3 May 2011

A U D I E N C E - F E E D B A C K

I produced the following audience questionnaire that I printed out and gave to people, along with a copy of SOUNDWAVE. The questions are open and allow the audience to give deatiled ffeback on their impressions of my magazine. I gave the Audience Feedback Questionnaire to people both in and outside of my taerget audience, to understand if people recognise things such as the genre and target audience without even wanting to read it.

Audience Feedback Questionnaire


1 Can you identify the genre of SOUNDWAVE and how?

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2 What is the subgenre of SOUNDWAVE and how can you identify it?

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3 Who do you think SOUNDWAVE’s target audience is?

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4 What do you like most about SOUNDWAVE?

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5 Are there any improvements you could suggest?

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6 Do you find anything in SOUNDWAVE engaging?

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7 Would you buy SOUNDWAVE?

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The results for the audience questionnaire were as follows (put in related order):
1: Yes – Music, music, music, music, music, Yes - music culture, Rock music, music magazine, no.

2: Rock music, rock music, rock music, rock, emo, indie rock, Indie/rock/emo music?, heavy rock music, electronic rock, metal – light rock music.

3: Teenagers, teenagers, teens, teen/young adults, young adults, youths,  both genders teen-young adults, girls and boys in late teens, rebelling youths, adults.

4: Colour scheme, colours, model, sell lines, information, how friendly it is, it’s modern, it’s not the same as other magazines, its aimed more at girls, suits girls more, nothing.

5: Use less block colours, vary colour scheme, Longer article, more interesting article, more pictures, more photos, photos?, use different fonts, none, no.

6: The colours and model on the cover draw you in, the model, the pictures, the colours because its different to other rock mags, colours, text is friendly, casual styled writing engages reader, titles, it looks fun, - .

7: Definitely, yes, yes, yes, if it was cheaper, maybe, maybe, no, no, no.

The most common answers to all of these questions are as follows:
1 - Music.
2 - Rock music.
3 - Teenagers (/young adults).
4 - The colour scheme.
5 - More pictures used.
6 - The colours scheme grabs attention.
7 - Yes. (50% shown would probably buy it).

But what does this mean?
This shows me that I have reached my targets of making a magazines aimed at teenagers and young adults that is aimed at both males and females. It also shows the clear colour scheme attracts attention of the right audience and the kind of people who would buy the magazine.